In a move that signals the most significant shift in U.S. customs policy in nearly four decades, U.S. Customs and Border Protection (CBP) has issued an Advanced Notice of Proposed Rulemaking (ANPRM) titled “Heightened Import Disclosures for Supply Chain Visibility.” This regulatory pivot, designed to modernize how goods enter the United States, represents a fundamental transition from post-entry auditing to proactive, upstream supply chain governance.
As global trade becomes increasingly complex—defined by multi-tier sourcing, digital marketplaces, and sophisticated logistics networks—CBP is signaling that the current methods of identifying imports are no longer sufficient to protect U.S. national security, economic integrity, and trade compliance.
The Catalyst: Strengthening Customs Enforcement
The ANPRM is the direct operational follow-up to a White House Executive Order issued in June, titled “Strengthening Customs Enforcement.” This directive underscored that customs enforcement is no longer merely a bureaucratic function of revenue collection; it is a critical component of U.S. foreign policy and national security.
The administration’s mandate is clear: the current system, which relies on legacy identification codes, is failing to catch illicit imports, forced labor products, and goods that violate intellectual property rights. By forcing importers of record (IORs) to provide deeper, more granular data, CBP aims to close loopholes that allow bad actors to evade duties and import prohibited items.
The scope of this mandate covers a vast array of compliance pillars:
- Forced Labor: Preventing the entry of goods produced through human rights abuses.
- Origin Integrity: Ensuring that rules of origin are not bypassed through transshipment or mislabeling.
- Revenue Protection: Eliminating dual invoicing and other forms of duty evasion.
- Product Safety: Guaranteeing that imported goods meet federal safety standards before they hit the consumer market.
Chronology of Modernization
To understand the magnitude of this change, one must look at the historical context of the current framework.
1986: The Analog Era
The backbone of current U.S. import identification is the Manufacturer Identification Code (MIC). Developed in 1986, the MIC was designed for an era of paper-based manifests and simpler supply lines. It was a functional, if limited, tool for a time when manufacturing was largely localized.
2010s: The Rise of Digital Complexity
Over the last decade, the global supply chain evolved into a web of digital platforms, third-party logistics (3PL) providers, and fragmented production sites. The MIC, however, remained static. While the fax machine gave way to email and then to sophisticated ERP systems, the data required for a U.S. customs entry remained largely tethered to the 1986 standard.
2024: The Strategic Pivot
With the June Executive Order, the federal government officially acknowledged that the "information gap" between the importer of record and the actual point of production had become a national security risk. The current ANPRM is the first step in closing that gap, effectively asking the private sector to bridge the divide through mandatory heightened disclosures.
A New Governance Model: Insights from Industry
To parse what this means for the average shipper, Logistics Management spoke with Pete Mento, Managing Director and Practice Leader for Global Trade Management at Baker Tilly. Mento notes that this is not just a tweak to the entry process—it is a fundamental change in the philosophy of trade.
"CBP is effectively asking whether importers should be able to identify who made the goods, who exported them, who moved them, what was reported to the foreign government, what technology platforms touched the transaction and, potentially, what happened much farther upstream," Mento explains. "That is not simply a new data requirement. That is a supply-chain governance requirement."
The "Good News" for Compliant Shippers
For companies that have invested heavily in building transparent, ethical, and compliant supply chains, the ANPRM offers a potential upside. Currently, compliant firms are often forced to compete on a playing field leveled by companies whose primary strategy is "regulatory arbitrage"—or, as Mento puts it, the hope that "maybe Customs won’t notice."
By requiring better, earlier data, CBP will be better equipped to deploy its AI and analytical resources to identify "genuinely risky" cargo. For the compliant importer, this could lead to a future defined by:

- Fewer unnecessary physical examinations.
- A reduction in repetitive, manual requests for documentation.
- Faster, more predictable clearance times.
The Operational Downside
However, the burden of this new policy is significant. Importers are being asked to provide data they do not create and often cannot control.
"The downside is that the importer may be given responsibility for information it did not create, does not own and, in many cases, cannot easily obtain," says Mento. "A foreign export declaration may have been prepared by a factory, a trading company, or a consolidator. It may be in another language. It may use a valuation or classification concept that does not line up with the U.S. entry."
If these data elements must be submitted earlier in the shipment lifecycle, compliance becomes a pre-shipment burden rather than a post-entry obligation. This forces a massive shift in how businesses handle supplier onboarding and contracting.
Strategic Implications for the Supply Chain
The implications for global trade operations are far-reaching. As the industry grapples with these potential changes, several key areas of concern emerge:
1. Increased Lead Times and Inventory Costs
If a documentation discrepancy occurs before the goods even leave the port of origin, it creates an "exception management" crisis. Companies may be forced to increase their safety stock to compensate for potential delays at the border, effectively tying up capital and reducing supply chain agility.
2. Supplier Consolidation Risk
There is a real risk that this policy will inadvertently favor large, tech-savvy multinationals. Smaller, high-quality factories may lack the digital infrastructure to provide the granular data points CBP requires. Consequently, importers might be forced to consolidate their supplier base to only those large enough to provide "compliant" data, thereby reducing sourcing flexibility and increasing concentration risk.
3. The Risk of a "Digital Paper Chase"
Perhaps the greatest fear is that the modernization of customs will result in a digital version of the "old paper chase." If the process requires the collection of 640 new data points for every shipment, the system will become clogged with irrelevant information, hindering the very efficiency it seeks to create.
The Path Forward: A Call for Reciprocity
For this initiative to succeed, Mento argues, it must be a "trade," not a tax on efficiency. If the industry is expected to provide deeper, earlier, and more accurate data, CBP must commit to providing something in return: faster decisions, meaningful pre-arrival certainty, and tangible benefits for CTPAT (Customs-Trade Partnership Against Terrorism) members.
The goal should be to move toward a "trusted trader" model where the volume of data provided correlates directly with the level of facilitation granted by the government.
Conclusion
The CBP’s ANPRM is a necessary response to a rapidly changing global environment. The era of the 1986-era identification methodology is undeniably over. However, the success of this transition depends on whether the government chooses to "collect everything" or to focus on the high-value, actionable data that identifies risk without stifling commerce.
As the industry prepares for these changes, the focus must be on interoperability, data integrity, and finding a balance between security and the flow of goods. As Mento concludes, "We should be careful not to modernize customs by recreating the old paper chase in digital form. The answer should be to identify the limited number of data points that materially improve risk decisions, protect commercially sensitive information, and test the process before making it universal."
The coming months of the comment period will be critical. For shippers, the message is clear: the era of passive compliance is ending, and the era of active supply chain governance has arrived.
